Blog 4

Talia Hohmann Digital Applications April 11, 2012 Blog #4 The article I decided to read and write on is 10 Smart Enterprise Uses for Twitter which was written by Kevin Casey on October 13, 2011. I picked this article because I think that using social networks for promoting and marketing businesses is a smart decision for any company during this era of technology and social media. According to the article 13% of adults are signed up on Twitter which makes it a prime tool for exposing one’s business. Twitter is its own culture and if companies learn how to adapt they will be successful in getting of the messages they want to convey. Also the will be able to read feedback and see what other users say about their company. One way Twitter is used by companies is to recruit top talent employees. Human resources departments are increasing using twitter to draw in and employ qualified job candidates. I find this a smart way of appealing to progressive and technology savvy nominees who could be of important assistance to certain jobs like marketing, sales, and management. Even though it is not an accurate way of recruiting employees it still remains cheaper with time being the only expense. Another way companies use Twitter is to communicate with employees. Larger companies need fast guides for reaching out to their staff especially if there is an emergency. One case is that in Norway, the Proctor & Gamble Company with 127,000 employees worldwide experienced a shooting and the media team used Twitter to ask employees to check in with the emergency assistance program. One thing I disagree about in the article is that it Twitter can be a good communication device between the company and employees but, I feel that this is not an efficient way for getting messages to one another because not everyone has a Twitter and if they do they probably do not check it every day. Twitter can also be a way of keeping track of what your competitors are doing. Your competitors are putting their information out onto the web freely so you can see what their plans are and what their customers are saying about them. This will definitely give you an edge on your competitive market.