Blog # 4

I chose the article about Twitter. It talks about the 10 uses for Twitter. The first use is to listen what others are saying about you. This is very true because people can tweet about performing an activity with you, for example going to the movie with you or could also be writing some mean things about you without using your name. The second use is generating referrals. You can see what others are recommending as a store, but it's also a way to network with work, school or maybe even your job. The third use is developing a strong media relationship. This means having a connection with the media and knowing what is going on in the world with the news, politics, fashion and weather. The fourth use is modernizing customer service. People can get customer service by tweeting back and forth. Also, others than need customer service can see that's it's a problem for others and not just themselves. The fifth use is recruiting top talents. People can be hired or jobs can be looked at on Twitter. If the company sees someone on twitter, they can recruit them right on Twitter. Twitter also allows you to promote your business and yourself, which is the sixth use. You can give your business more attraction by giving your Twitter followers special deals for your business. You can also promote yourself to be ready for a job interview or just to look like a great candidate to be picked as the class President. The seventh use is communicating with employees. You as the employer can communicate with your employees better and faster on Twitter. The eighth use is improving your social media IQ. It's interesting to see how many conversations use a hash-tag and that hash-tag is used all over the world. The ninth use is networking with industry executives and influencers. This allows you to keep in contact with the higher boss of you and make sure you are on the right track. Last, but not least, keep tabs on your competitors, as the tenth use. It's nice to see what the competitors are doing for their next idea or product. Also, people tweet about their good and bad so you will most likely have a chance to see your competitors have a bad streak. It's good to be able to see the changes. I love Twitter and I feel all these uses are very helpful.